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Decomantra Group

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New Market Leader. Intermediate. Practice File BETTER

MKT4506 Marketing Analytics4 Advanced Management CreditsToday's marketers have access to more data and technology than ever before. To fully realize the benefit of these resources, marketers need to develop data analysis and analytical skills to convert raw data into insights and insights into more informed marketing decision-making. The objective of this course is to introduce the benefits of using a systematic and analytical approach to marketing decision-making. This course integrates marketing concepts with practice, and emphasizes _learning by doing._ Students will learn different ways to explore the relationships and patterns in customer and marketing data. Advanced analytical software will be used to perform many of the most commonly used descriptive and predictive analysis techniques that are applied in the marketing field.

New Market Leader. Intermediate. Practice File

Kanter's statement regarding enforcing Section 2 appears to be a natural progression from the Biden administration's 2021 statements regarding its determination to investigate and stop entities with significant market power from engaging in the practice of "copy, acquire, or kill." Businesses that improperly acquire and maintain monopoly power now will face regulatory scrutiny depending on the totality of the circumstances and the impact on competition.

Kanter's pivot is contemporaneous with the EU's increased scrutiny of dominant firms in strategic markets and the enactment of legislation - in particular the 2014 EU Damages Directive (see GT Alert) as subsequently transposed into the national laws of the EU Member States, and more recently the introduction of mass damage instruments - such as, e.g., in the Netherlands - that allow for citizens and aggrieved parties in EU countries to file private suits against firms violating the EU competition laws. As the U.S. DOJ ramps up investigations and begins taking to trial cases with a focus on impact on competition and new market realities, the result could be judgments assessing civil and criminal liability under U.S. law that may be actionable under civil law in EU countries. Claimants do not have unrestricted freedom in choosing where to bring their claim simply because they consider that a particular regime is likely to be more favorable to them; complex jurisdictional rules mean they will only have the right to initiate proceedings in certain jurisdictions connected to the claim in some way (e.g., in relation to the location of the defendants' businesses, the place where a contract was performed, or where the harmful event occurred). Nevertheless, global businesses suing other multinationals may well find they have some choice, which can result in so-called "forum-shopping." Antitrust follow-on damages claims are becoming more relevant and important in Europe, with the most prominent jurisdictions in Europe in relation to recovery currently being the Netherlands, Germany, and the UK.

Gregory J. Casas is Co-Managing Shareholder for the Austin office and focuses his practice on antitrust, complex business litigation, and energy and natural resources law. Greg's antitrust and complex business litigation practices are international in scope. His antitrust practice includes litigating price-fixing, bid-rigging, and market allocation claims, and providing counseling for DOJ/FTC investigations, joint venture formation, mergers and acquisitions, pricing plans, and other contractual relationships. Greg's complex business litigation experience includes class action defense, commercial disputes, and international dispute resolution in Latin America, Europe, and Africa. His energy experience includes litigating power plant construction disputes, oil and gas leases and joint operating agreement disputes. Greg has litigated cases in federal and state courts in Texas, California, Illinois, Georgia, Nevada, New York, New Jersey, Puerto Rico and the District of Columbia. He has handled appeals in Texas, Georgia, The Fifth Circuit, the Second Circuit and the District of Columbia Circuit.ConcentrationsAntitrustClass action defenseInternationalCommercialEnergy and natural resources 041b061a72

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